GeoLocation versus “personalized advertising”

I’m writing about GeoLocation right now, and what interests me is that the specification requires that the browser ask permission before getting location data. That’s great.

But what I find interesting is that to use GeoLocation, we web designers have to ask permission. But when it comes to serving “personalized” advertising, apparently no permission is needed.

The only saving grace is that the ads tend to use IP addresses that puts my location as “Bothell, WA” which is 10-15 miles away from where I really am located.

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